Creative Art Manager with a proven track record in art direction, branding, and innovative concept development.
Expertise in AI-driven creative solutions, augmented reality (AR), and storytelling to drive impactful visual communication.
Skilled in leading cross-functional teams, managing international projects, and delivering transformative designs aligned with strategic goals.
Expertise in AI-driven creative solutions, augmented reality (AR), and storytelling to drive impactful visual communication.
Skilled in leading cross-functional teams, managing international projects, and delivering transformative designs aligned with strategic goals.
Work experience
(2022 -2024) | CCO at Xsite
A startup company specializing in tourism, museums, and heritage sites, leveraging advanced digital tools and technologies such as AI and AR to deliver innovative and transformative solutions. Played a pivotal role in shaping the company’s strategic direction, enhancing key performance metrics by integrating AI-powered technologies into branding and digital platforms, and driving cross-cultural collaborations to expand the client base and global reach.
Led content creation, branding, character visual development, application design, and presentation and event materials production, ensuring alignment with cutting-edge digital technology. Oversaw the development of a future web platform, managed ongoing projects, and represented the company’s vision in engagements with investors and clients, while taking a leading role in product management and overall company operations.
(2021-2022) | Freelance web designer/ UX/UI/ Creative Director/ Art Director
• Designed UX/UI and created graphic materials for TikTok and Channel 11 (Israel Broadcasting Corporation).
• Developed websites and online stores; led marketing, branding, and WordPress site construction using Elementor.
• Creative Director at WebLab, managing international Web3 projects across Amsterdam, Rotterdam, Lisbon, Berlin, Madrid, and Barcelona.
(2016 - 2021) | Freelance Art Director
Main Brands: Careline, Twentyfourseven, Citroën, Nissan, Renault, Kia, DS, Milka
Budget Sectors: Fashion, Beauty, Vehicles
• Directed creative teams from concept to product delivery.
• Managed art direction and production, balancing creative vision with financial and logistical constraints.
• Delivered detailed budgets and timelines while ensuring top-tier creative output.
(2014-2015) | AVRAHAM | Senior Art Director
Main Brands: Renuar, The Israel Museum Jerusalem
Budget Sectors: Fashion, Beauty, Art, Culture
(2014) | Fox-Goren-Giladi | Senior Art Director
Main Brands: Golf, Polgat, Citroën Budget Sectors: Fashion, Beauty, Vehicles
Budget Sectors: Fashion, Beauty, Vehicles
(2012-2013) | Inbar Merchav Nisan | Senior Art Director
Main Brands: Nissan, Renault, Avis, Lee Cooper
Budget Sectors: Vehicles, Fashion
(2011) | ING, Yoram Rubinger Studio | Art Director & Graphic Designer
Budget Sectors: Hi-Tech Startups, Boutique Fashion, Beauty
(2009-2010) | Data Pro Proximity | Art Director & Graphic Designer
Main Brands: Cellcom, Leumi Bank, Israel Post
Budget Sectors: TV Content, Finance, Government Institutions
(2007-2008) | Superpush-Publicis Dialog | Art Director
Main Brands: HOT, Leumi Bank, Orange
Budget Sectors: TV Content, Finance
(2006) | McCann Erickson | Art Director & Graphic Designer
Main Brands: Clalit Health Fund, Cellcom, Leumi Bank Budget
Budget Sectors: TV Content, Finance, Government Institutions
skills
Technical Skills:
Adobe Creative Suite: Proficient in Photoshop, Illustrator, and InDesign for graphic design, branding, and layouts.
UX/UI Design: Skilled in Figma and Adobe XD for user-centered design and prototyping.
Animation & AI Tools: Expertise in iMovie, Runway, Luma AI, Dream Machine, MidJourney, Stable Diffusion, D-ID, and ChatGPT for AI-enhanced visual content and animations.
Web Development: Experienced in WordPress, Elementor, and Webflow for responsive and SEO-optimized websites.
General Tools:
Design & Presentation: PowerPoint, Google Slides, Miro, and Canva for impactful presentations and visual collaboration. Office Productivity: Advanced in Microsoft Office Suite (Excel, Word, PowerPoint) and Google Workspace.
AI Expertise:
Integration of AI tools to enhance creativity and optimize workflows. Hands-on experience with generative AI for image creation, text-to-image workflows, and visual effects.
Additional Strengths:
Deep understanding of accessibility standards and cross-platform branding for cohesive visual identities.
education
(2016) | Netcraft Academy - UX course | Diploma
Tel Aviv, Israel
(2001-2005) | The NB Haifa School of Design | E.B.D and diploma
Haifa, Israel
Languages
Hebrew | Native
English | Full Professional Proficiency
Dutch | Limited Working Proficiency
(2022 -2024) | CCO at Xsite
A startup company specializing in tourism, museums, and heritage sites, leveraging advanced digital tools and technologies such as AI and AR to deliver innovative and transformative solutions. Played a pivotal role in shaping the company’s strategic direction, enhancing key performance metrics by integrating AI-powered technologies into branding and digital platforms, and driving cross-cultural collaborations to expand the client base and global reach.
Led content creation, branding, character visual development, application design, and presentation and event materials production, ensuring alignment with cutting-edge digital technology. Oversaw the development of a future web platform, managed ongoing projects, and represented the company’s vision in engagements with investors and clients, while taking a leading role in product management and overall company operations.
(2021-2022) | Freelance web designer/ UX/UI/ Creative Director/ Art Director
• Designed UX/UI and created graphic materials for TikTok and Channel 11 (Israel Broadcasting Corporation).
• Developed websites and online stores; led marketing, branding, and WordPress site construction using Elementor.
• Creative Director at WebLab, managing international Web3 projects across Amsterdam, Rotterdam, Lisbon, Berlin, Madrid, and Barcelona.
(2016 - 2021) | Freelance Art Director
Main Brands: Careline, Twentyfourseven, Citroën, Nissan, Renault, Kia, DS, Milka
Budget Sectors: Fashion, Beauty, Vehicles
• Directed creative teams from concept to product delivery.
• Managed art direction and production, balancing creative vision with financial and logistical constraints.
• Delivered detailed budgets and timelines while ensuring top-tier creative output.
(2014-2015) | AVRAHAM | Senior Art Director
Main Brands: Renuar, The Israel Museum Jerusalem
Budget Sectors: Fashion, Beauty, Art, Culture
(2014) | Fox-Goren-Giladi | Senior Art Director
Main Brands: Golf, Polgat, Citroën Budget Sectors: Fashion, Beauty, Vehicles
Budget Sectors: Fashion, Beauty, Vehicles
(2012-2013) | Inbar Merchav Nisan | Senior Art Director
Main Brands: Nissan, Renault, Avis, Lee Cooper
Budget Sectors: Vehicles, Fashion
(2011) | ING, Yoram Rubinger Studio | Art Director & Graphic Designer
Budget Sectors: Hi-Tech Startups, Boutique Fashion, Beauty
(2009-2010) | Data Pro Proximity | Art Director & Graphic Designer
Main Brands: Cellcom, Leumi Bank, Israel Post
Budget Sectors: TV Content, Finance, Government Institutions
(2007-2008) | Superpush-Publicis Dialog | Art Director
Main Brands: HOT, Leumi Bank, Orange
Budget Sectors: TV Content, Finance
(2006) | McCann Erickson | Art Director & Graphic Designer
Main Brands: Clalit Health Fund, Cellcom, Leumi Bank Budget
Budget Sectors: TV Content, Finance, Government Institutions
skills
Technical Skills:
Adobe Creative Suite: Proficient in Photoshop, Illustrator, and InDesign for graphic design, branding, and layouts.
UX/UI Design: Skilled in Figma and Adobe XD for user-centered design and prototyping.
Animation & AI Tools: Expertise in iMovie, Runway, Luma AI, Dream Machine, MidJourney, Stable Diffusion, D-ID, and ChatGPT for AI-enhanced visual content and animations.
Web Development: Experienced in WordPress, Elementor, and Webflow for responsive and SEO-optimized websites.
General Tools:
Design & Presentation: PowerPoint, Google Slides, Miro, and Canva for impactful presentations and visual collaboration. Office Productivity: Advanced in Microsoft Office Suite (Excel, Word, PowerPoint) and Google Workspace.
AI Expertise:
Integration of AI tools to enhance creativity and optimize workflows. Hands-on experience with generative AI for image creation, text-to-image workflows, and visual effects.
Additional Strengths:
Deep understanding of accessibility standards and cross-platform branding for cohesive visual identities.
education
(2016) | Netcraft Academy - UX course | Diploma
Tel Aviv, Israel
(2001-2005) | The NB Haifa School of Design | E.B.D and diploma
Haifa, Israel
Languages
Hebrew | Native
English | Full Professional Proficiency
Dutch | Limited Working Proficiency