Elad combines art direction and storytelling to create AI and AR-driven experiences that build strong, engaging, and impactful digital connections in today’s dynamic world.

# ME TOO UNLESS U R A JEW
Human Rights Campaign. This campaign shed light on the lack of UN Women recognition for the severe atrocities committed against Israeli women and girls.
Brand Identity | Copywriting | Advertising | Creative Direction | Art Direction | Storytelling for Brands | Concept Development |
THE ISRAELI WOMEN'S POWER
Human Rights Campaign. Israeli actresses and media women gathered together to support the families of the Israeli hostages captured by Hamas.
Brand Identity | Copywriting | Advertising | Creative Direction | Art Direction | Storytelling for Brands | Concept Development |
Hohe Landesschule Hanau, Germany
Native App. The AR Experience for the historic Hohe Landesschule in Hanau, Germany, combines augmented reality with the school’s rich history,
Storytelling | Copywriting | App Design | UX/UI Design | Wireframing | Visual Design | Creative Direction | Art Direction | Product Design |
Xsite - Education App
Xsite - A startup specializing in AI and AR-driven educational technology
Brand Identity | Copywriting | App Design | UX/UI Design | Visual Design | Creative Direction | Art Direction | Product Design | Content Strategy | Prototyping | Wireframing | Storytelling for Brands | Concept Development
The Israel Women's Network Web App
AR project for a solidarity event marking the International Day for the Elimination of Violence Against Women (Nov 25).
App Design | Copywriting | UX/UI Design | Visual Design | Creative Direction | Art Direction | Product Design | Wireframing | Storytelling | Illustration | Concept Development
Israel Museum Jerusalem Web App
The project reimagines the museum experience through advanced AI technology, enhancing accessibility and interaction for all visitors.
App Design | Copywriting | UX/UI Design | Visual Design | Creative Direction | Art Direction | Product Design | Wireframing | Storytelling | Illustration | Concept Development
Edut 710 Web App
A unique web app that tells the story of Kibbutz Sufa’s emergency response team interactively.
Naming | Storytelling | Concept Development | App Design | Copywriting | UX/UI Design | Visual Design | Creative Direction | Art Direction | Product Design | Wireframing |
Audio To Video
This project leverages cutting-edge AI to transform historical and cultural content into dynamic video experiences. AI is integrated at every stage, from concept to execution.
Concept Development | Creative Direction | Storytelling | Art Direction | Copywriting | Visual Design | Product Design | Illustration |
David Tower Museum Web App
A user-friendly design for easy content access, with a focus on accessibility for the hearing impaired.
App Design | Copywriting | UX/UI Design | Visual Design | Creative Direction | Art Direction | Product Design | Wireframing | Storytelling | Illustration | Concept Development
TV Commercial
A comprehensive showreel and a curated selection of TV commercials created for a wide range of brands, spanning both international and local markets.
Advertising | Graphic design | Creative Direction | Art Direction | Storytelling | Content Strategy |
WebLab
A branding and identity project for a Web3 community, including NFT designs to support collaboration and innovation.
Brand Identity | Graphic design | Creative Direction | Art Direction | Storytelling | Advertising | Copywriting | Visual Design |
The Museum of Krakow AI Content
Transforming black-and-white Holocaust photographs into vivid AI-driven animations.
Storytelling | Copywriting | Visual Design | Creative Direction | Art Direction | Product Design | Wireframing | Illustration
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