Client
The Israeli Woman's Power
Team
Adi Arad
Tali Sharon
Hadar Levi
Photography
Ascaf
Creative team
Liron Kroll
Elad Baadany Hoogervorst
Roy Cohen
Klil Israeli
The Israeli Woman's Power
Team
Adi Arad
Tali Sharon
Hadar Levi
Photography
Ascaf
Creative team
Liron Kroll
Elad Baadany Hoogervorst
Roy Cohen
Klil Israeli
Israeli actresses and media women gathered together to support the families of the Israeli hostages captured by Hamas.
We created clear brand language with bold, concise messages and a striking protest-inspired colour palette. The design was crafted to convey a powerful and emotional message that resonated with the campaign’s purpose.
We created clear brand language with bold, concise messages and a striking protest-inspired colour palette. The design was crafted to convey a powerful and emotional message that resonated with the campaign’s purpose.
Border of Gaza, Southern Israel, 12 January 2024
The campaign’s bright and minimalist visuals contrasted sharply with the women's black clothing, creating compelling imagery that drew significant attention from the international press.
Our main creative message,
“WE ARE HERE FOR YOU”
had a dual meaning: it expressed solidarity with the hostages while demanding their return.
This simple yet impactful statement became
a rallying cry for the protest.
“WE ARE HERE FOR YOU”
had a dual meaning: it expressed solidarity with the hostages while demanding their return.
This simple yet impactful statement became
a rallying cry for the protest.
A Bold and Recognizable Icon
The campaign’s design established a clear and instantly identifiable visual identity,
widely recognized both in Israel and internationally.
The campaign’s design established a clear and instantly identifiable visual identity,
widely recognized both in Israel and internationally.
Amplifying the Message
Its simplicity and strength set a powerful standard, amplifying the campaign’s message and inspiring others to follow.
Its simplicity and strength set a powerful standard, amplifying the campaign’s message and inspiring others to follow.
PISPA 2024 PHOTO CONTEST
PARIS INTERNATIONAL STREET PHOTO AWARDS
PARIS INTERNATIONAL STREET PHOTO AWARDS
Mrs Dafna Yosha (Israël)
The mother's cry
The mother's cry