#metooenlessurajew
Initiative lead
Danielle Ofek
Nataly Livski
Adi Arad
Adi Arad
Photography
Ascaf
Creative team
Liron Kroll
Elad Baadany Hoogervorst
Roy Cohen
Klil Israeli
Influential women from diverse sectors, including actresses, musicians, activists, and leaders across various industries, are participating in the campaign.
We used ‘Live Stills’—stark video portraits to amplify the silence forced on victims.
The women’s piercing gazes
and the message,
“UN Women—your silence is
Unbelievable, UNjustified, UNforgivable,”
and the message,
“UN Women—your silence is
Unbelievable, UNjustified, UNforgivable,”
The campaign made a bold impact across diverse and engaging platforms.
Truck video
A Digital Billboard Truck – The UN
Projection on the UN Building in New York
The campaign attracted
extensive press coverage and sparked significant social media engagement
extensive press coverage and sparked significant social media engagement
and became a global protest.
